BRIAN BAKER (Executive Director)	SHARED RESPONSIBILITIES	PETER WELLMAN (Business Development)
STRATEGIC LEADERSHIP Set organizational direction Establish technical standards Guide program development Make key strategic decisions Define quality benchmarks	ORGANIZATIONAL VISION Represent Great Lakes brand Embody company values Maintain industry credibility Uphold professional standards Deliver consistent messaging	RELATIONSHIP BUILDING Cultivate contractor relationships Develop industry connections Build trust with prospects Maintain regular engagement Foster strategic partnerships
TECHNICAL EXPERTISE Provide technical knowledge Develop quality frameworks Ensure technical accuracy Maintain industry standards Guide technical documentation	MARKET POSITIONING Define competitive positioning Create consistent value proposition Develop industry messaging Establish market differentiation Craft brand story	OPPORTUNITY CREATION Identify business prospects Connect contractors with clients Generate valuable leads Recognize market opportunities Create contractor connections
OPERATIONAL EXCELLENCE Develop effective processes Create execution frameworks Establish performance standards Design operational systems Implement measurement protocols	COMMUNICATION SYSTEMS Conduct weekly alignment meetings Maintain document sharing system Coordinate messaging Share market intelligence Joint decision documentation	FIELD ENGAGEMENT Attend industry events Represent organization publicly Engage with industry partners Participate in networking Maintain field presence
PROGRAM MANAGEMENT Oversee program execution Create implementation plans Develop project timelines Manage resource allocation Establish project frameworks	CONTRACTOR DEVELOPMENT Define contractor success criteria Create contractor resources Develop relationship protocols Document success stories Establish engagement standards	RELATIONSHIP MANAGEMENT Track relationship progress Implement follow-up systems Maintain contact database Schedule regular check-ins Create engagement plans
BUSINESS PLANNING Develop strategic plans Establish budget frameworks Create annual objectives Set organizational targets Define success metrics	GROWTH INITIATIVES Identify growth opportunities Create expansion strategies Develop innovation approaches Document market evolution Build sustainability plans	MARKET INTELLIGENCE Monitor industry trends Track competitive activity Identify emerging needs Report market feedback Recognize pattern shifts
MEASUREMENT & REPORTING Track operational metrics Measure technical quality Assess program progress Evaluate resource utilization Document organizational growth	SUCCESS EVALUATION Evaluate joint objectives Conduct quarterly reviews Document shared accomplishments Assess partnership effectiveness Create improvement plans	RELATIONSHIP ANALYTICS Measure engagement metrics Track relationship growth Document success stories Assess networking effectiveness Evaluate follow-up efficiency

WEEKLY ALIGNMENT ACTIVITIES

BRIAN BAKER	SHARED ACTIVITIES	PETER WELLMAN
Monday Morning Focus Review strategic priorities Evaluate technical needs Assess project requirements Prepare leadership direction	Weekly Coordination Meeting Discuss weekly priorities Align on contractor needs Coordinate on opportunities Share critical information	Monday Morning Focus Review previous contacts Schedule follow-ups Plan weekly outreach Update tracking spreadsheets
Friday Afternoon Review Document strategic progress Review resource allocation Plan next week’s priorities Evaluate metrics progress	Week-End Documentation Share weekly accomplishments Document joint successes Identify next week’s collaboration Capture lessons learned	Friday Afternoon Review Document accomplishments Update contact database Plan next week’s priorities Complete success metrics
Before Leadership Meetings Update strategic documents Compile technical highlights Document operational challenges Prepare strategic questions Update stakeholder reports	Joint Event Preparation Align on key messaging Coordinate on responsibilities Prepare joint presentations Define shared objectives	Before Industry Events Research organizations Prepare talking points Review business card supply Create follow-up strategy Set specific networking goals